We started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. It may all sound like the same old mumbo jumbo, but check out what top colorists are saying about Olaplex all over social media. As they say, the proof is in the pudding.

In a world where hair care has gotten confusing and cluttered,one brand offers a simple solution – literally. With It’s a 10 hair care products, you can enjoy exceptional results from a line of multipurpose products, all while reducing the number of products you need to keep on your shelf. Inspired by years of first-hand salon experience, each and every It’s a 10 product is formulated to deliver a combination of 10 benefits that used to take numerous products to achieve. Now, through our exclusive professional salon formulations, you can enjoy shine, moisture balance, and healthy movement with just one product. We call it the strength in simplicity and it will undoubtedly change the way you think about hair care.