The name amika is derived from Latin and means “girlfriend” or “friend” in a number of the Romance languages. Infusing the latest technology with a creative edge, amika tools and hair care are born to perform and live to impress and truly live up to their name as hair’s best friend. amika is an independently owned boutique company that encourages a dynamic culture where creativity can flow freely. We create the style, products and packaging; take our own photographs and make our own films. We write our own copy and we do our own marketing, sales, finance and education.

We started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. It may all sound like the same old mumbo jumbo, but check out what top colorists are saying about Olaplex all over social media. As they say, the proof is in the pudding.